On August 15, 2023, CFPB Director Rohit Chopra spoke at a White House Roundtable on Protecting Americans from Harmful Data Practices where he announced that the Bureau has decided to launch a rulemaking to ensure that modern-day digital data brokers are not misusing or abusing consumers' sensitive data. According to Chopra, the proposals aim to ensure that modern-day data companies assembling profiles about consumers are meeting the requirements under the Fair Credit Reporting Act.
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